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During the recent ESOMAR/ARF Cannes conference on Audience Measurement, a paper by Peter Menneer was presented, ‘A Global review of TV Peoplemeter Systems – a Customer Satisfaction Survey’, where the AGB Group was named as the world’s most admired TV rating firm. “Top of the form is AGB. They are given particularly high marks for access to disaggregated data and customer choice of software. Their service is seen to be

AGB Hungary was founded in 1992, as the market encountered increasing competition between television broadcasters and the belief that commercial television was soon to appear on the Hungarian market. These developments meant that broadcasting time was becoming more and more valuable not only to the TV companies, but also to the advertisers and advertising agencies. The need for this airtime to be sold on the basis of ratings, "the common currency" resulted in an official tender being called

AGB Polska has introduced an interactive internet tool created with specifically the local advertisers in mind, who are currently broadcasting their campaigns on TV. This module is exceptionally user friendly, enabling the User to run immediate on line reports using up-to-date and historic data. The graphical reports together with the tabular output are both exportable to excel or savable on the AGB Polska server, making them accessible from any location.

As of 8th December 2002, AGB Puls is providing the Croatian TAM market with overnight minute-by-minute data. Further on a daily basis, AGB Puls, is supplying the market with daily overnight reports, based on the current panel of 220 households, in the regions of Zagreb and surroundings, North Croatia, Istria and Primorje, Lika and Banovina, Dalmatia and Slavonia.

AGB Soft, the analysis software specialist of the AGB Group, is announcing the release of Arianna 3.0. Arianna 3.0 is the evolution of the AGB WorkStation based on the experience acquired over the last 7 years and sustained by a solid market position with thousand of users in more than 20 countries, across 4 continents. Aiming to become the most highly recognized and appreciated TV ratings analysis software, Arianna 3.0 through its innovation, integration and flexibility is enriched by the direct impl

AGB Hungary, with their in-depth understanding of the Hungarian TAM industry, is now providing the market with a complete ‘creative cross-media activity database ‘software solution. The user is able to view and systematize the accumulated database, of one or many years, across the full spectrum of advertising forms.ARS simplifies the process of selecting and comparing advertisements. The software contains all the information of advertisements published in any type of media, and shows their fe

AGB clients are currently benefiting from the new Post Evaluation analysis tools: MultiCampaign & ActivityPattern Reports, the advanced modules of TeleSpot 3.0 This is the breaking ground for a new era within the AGB Group’s analysis software history. An era of complete integration and module based applications, where the User decides what analysis tools he requires with the full guarantee that these modules, be they from Viewing Behaviour, Post Evaluation or Planning & Optimisat

In the spring of 2002 parliamentary elections will be held in Hungary. For this occasion AGB Hungary is introducing its new service, the so-called ‘Political GRP’, based on the interest shown by those involved.

AGB Hungary has developed a new campaign information page on its website, enabling their spot database clients to ‘tailor’ campaign details prior to it being aired. The future campaign page is available only to AGB Hungary clients and is password & login protected. The client is able to fill in a well-organized, standard form, with all the details of the advertisement according to their internal specifications.

Dynamic Targets: Targets based on Television Consumption. TeleSpot 2.9 to be delivered by the end of February will now also include the possibility to create Dynamic Targets, being targets that are created on television consumption. You can now create a Dynamic Target based on the campaign, meaning that you can isolate the viewers of the campaign, according to your own criteria of viewing. Extended Dimension in the AGB WorkStation - Platform & Market Filters P