About us

In March 2005, the AGB Group and Nielsen Media Research International announced their joint venture that would offer television ratings under the AGB Nielsen Media Research brand name. The transaction merged all the AGB Group companies with the wholly owned TV ratings service of Nielsen Media Research, excluding the USA.

It is the mission of the companies within AGB Nielsen Media Research to establish the common currency to be used by TV Broadcasters, Agencies and Advertisers, based upon a reliable, independent and transparent audience measurement system. AGB Nielsen Media Research currently manages more TAM panel households than any other international television audience ratings provider¹.

Both the AGB Group and Nielsen Media Research International have accumulated a wealth of experience and know-how in setting up new systems and managing existing ones, and retains this know how within the unique AGB Nielsen Media Research Corporate Support Centre.