News about Nielsen TV Audience Measurement (fka AGB Nielsen)

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ISO 20252, ISO 9001 and PPT certification awarded to Hungary

26/5/2011 - Hungary

Budapest, Hungary – May 2011 -- The Nielsen Company’s (NYSE: NLSN) Nielsen Television Audience Measurement Hungary has received both ISO 20252, ISO 9001 and PPT (Society of Hungarian Professional Market Research Agencies) certification for Electronic Audience Measurement.

ISO 20252 and ISO 26362 certification awarded to Australia

8/4/2011 - Australia

Sydney, Australia – March 2011 -- The Nielsen Company’s (NYSE: NLSN) Nielsen Television Audience Measurement Australia has received both ISO 20252 and ISO 26362 certification.

ISO 20252 and ISO 26362 are the international standards for organisations and professionals conducting market, opinion and social research. The standards establish common Industry terms and definitions as well as service and quality requirements.

Independent auditors NCS International conducted the thorough assessment of Nielsen Television Audience Measurement Australia’s business practices in research, administration and quality control, including a review of the system procedures and documentation, along with a site-based audit of the system in operation.

The initial audit and certification against the exacting ISO standards was completed within a 16 week period – this in itself is a great accomplishment as it normally takes over 12 months to complete this certification. The accreditation will be followed by annual reviews to help verify that the operational systems and implementation quality remains high and continued development reflects the changing requirements of the marketplace.

David Ellem, Chief Executive Officer of Nielsen TV Audience Measurement Australia said: “The audit and the achievement of the standard is a reflection of the professionalism of our team. This is yet another example of our long-term commitment to continual service development and high quality research.”

“We are proud of our Australia operation’s ISO accreditation as this continues to confirm the company’s industry leadership and dedication to client satisfaction,” said Nielsen’s Global TAM Chief Executive Officer, Rolando Stalli.

Telewizja Polska (TVP) chooses The Nielsen Company

27/1/2011 - Poland

Warsaw and New York, 14 January, 2011 – Telewizja Polska (TVP), Poland’s public broadcasting corporation, has entered into a 4-year contract with The Nielsen Company (Nielsen), a leading global provider of information and analytics around what consumers watch and buy. Nielsen will supply TVP with its Television Audience Measurement (TAM) services beginning in January 2011.

Said Elzbieta Gorajewska, Managing Director of Nielsen’s Polish Audience Measurement Service: “We are thrilled by the opportunity to provide our services to TVP. This selection validates our ability to provide clients with the highest quality service and we look forward to collaborating with them to continuously improve and innovate in media measurement.”

“TVP’s move to Nielsen indicates the unification of research long awaited by the market. Finally we will be able to focus on planning our campaigns, not settling on which institute is right,” said Rafał Szysz, co-founder of the association of advertisers, Advertisers.pl (RUT).

“All commercial stations, media agencies, as well as the National Broadcasting Council, have been using audience measurement data from Nielsen for years. With this selection, Poland’s advertising industry can now work from universally accepted Television audience data, built in accordance with the standards of the industry itself” said Gorajewska.