5/8/2004
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AGB Group
50/50 Joint Venture Will Offer Unmatched Global Coverage and Client Benefits
London/New York, August 5th 2004 -- The AGB Group and Nielsen Media Research International announced today that they have agreed to form a joint venture that will offer television ratings in 30 countries – under the AGB Nielsen Media Research brand name. The transaction will merge the television audience measurement services of Kantar Media Research-owned AGB Group with the wholly owned TV audience measurement services of Nielsen Media Research International. The TV ratings services offered by Nielsen in the United States are not part of the transaction.
AGB Group and Nielsen Media Research International To Create International TV Ratings Company
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