News about Nielsen TV Audience Measurement (fka AGB Nielsen)

Auditel commits to the deployment of UNITAM.

20/12/2005  -  Italy

Milano, December 2005: Auditel, the Italian joint industry committee, has committed to upgrade its TV Ratings panel measurement technology, with the progressive deployment of the UNITAM system.

The UNITAM deployment plan foresees a phased rollout over the next 4 years. By the end of 2006, it is expected that nearly one third of the current 5100 household panel will be installed with UNITAM. By the end of 2007, this upgrade in metering technology should have been implemented in some 2200 homes.

AGB Nielsen Media Research to cease TV Rating service in Singapore, end July 2005

27/7/2005  -  Singapore

Singapore, July 27, 2005 - AGB Nielsen Media Research today announced that it would cease providing its television audience measurement rating service in Singapore effective the end of July 2005.

The company said the decision had been taken as a result of the cessation of MediaWorks’ operations early this year. MediaWorks was AGB Nielsen Media Research's major client in Singapore and the loss of this business has made the continuation of its TAM service not economical.

ATR Australia Changes Name To Reflect Global Joint Venture

1/6/2005  -  Australia

Sydney, 1st June 2005: ATR Australia, producer of Australia’s television audience measurement ratings, will change its name to AGB Nielsen Media Research.  The new name reflects ATR Australia’s participation in the global specialist TV audience measurement joint venture established by the merger of ATR Australia’s parent company (AGB Group) and the wholly owned TV ratings service of Nielsen Media Research, announced in August, 2004.

Merger of AGB and Nielsen Media Research in the Philippines completed

8/4/2005  -  Philippines

New company, AGB Nielsen Media Research to combine existing television audience measurement panels into single service by July 2005.

Manila, April 8th, 2005 – The merger of the AGB Group and the television audience measurement business of Nielsen Media Research has been completed and the new company, AGB Nielsen Media Research, is now operating across 30 countries.

SAARF Awards TAM Contract to AGB Nielsen Media Research

30/3/2005  -  South Africa

The South African Advertising Research Foundation (SAARF) has awarded AGB Nielsen Media Research the television audience measurement (TAM) contract from 2005 to 2011.    

The new AGB Nielsen Media Research contract foresees the introduction of a full overnight data service, in that clients will have access to minute-by-minute, individual by individual data for all programmes, breaks and spots the following day.  The rural areas will also be included in the new national panel, & the in-tab base will increase 13% up to 1536 households.

Successful completion of AGB Nielsen Media Research Joint Venture

1/3/2005  -  AGB Nielsen Media Research

Milan (Italy), March 1st, 2005 - VNU, a leading global information and media company, announced today that its subsidiary Nielsen Media Research International and the AGB Group have successfully closed their joint venture deal.  The agreement to form a new joint venture was previously announced on August 5, 2004.