30/3/2005
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South Africa
The South African Advertising Research Foundation (SAARF) has awarded AGB Nielsen Media Research the television audience measurement (TAM) contract from 2005 to 2011.
The new AGB Nielsen Media Research contract foresees the introduction of a full overnight data service, in that clients will have access to minute-by-minute, individual by individual data for all programmes, breaks and spots the following day. The rural areas will also be included in the new national panel, & the in-tab base will increase 13% up to 1536 households.
1/3/2005
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AGB Nielsen Media Research
Milan (Italy), March 1st, 2005 - VNU, a leading global information and media company, announced today that its subsidiary Nielsen Media Research International and the AGB Group have successfully closed their joint venture deal. The agreement to form a new joint venture was previously announced on August 5, 2004.
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