News about Nielsen TV Audience Measurement (fka AGB Nielsen)

AGB Nielsen Media Research to cease TV Rating service in Singapore, end July 2005

27/7/2005  -  Singapore

Singapore, July 27, 2005 - AGB Nielsen Media Research today announced that it would cease providing its television audience measurement rating service in Singapore effective the end of July 2005.

The company said the decision had been taken as a result of the cessation of MediaWorks’ operations early this year. MediaWorks was AGB Nielsen Media Research's major client in Singapore and the loss of this business has made the continuation of its TAM service not economical.