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TAM contract in the United Kingdom

18/12/2007  -  United Kingdom

BARB, a joint company of BBC, ITV, Channel 4, Five, BSkyB and the Institute of Practitioners in Advertising, announced in Dec 2007 that TNS were awarded two contracts, including establishing and maintaining a new viewing panel, handling meter panel installation, data retrieval, processing and audience reporting functions.

Daily Ratings now available for 3 cities

30/9/2007  -  Indonesia

The switch from off-line to on-line, enabling clients to have overnight ratings for Terrestrial TV database is now covering three cities: Greater Jakarta, Greater Surabaya and Bandung. As these three cities have the highest TV population, they represent about 80% of the 10 TAM cities covered in Indonesia.

Expansion of the MCTAM panel in the Philippines

29/9/2007  -  Philippines

The MCTAM (Metro City) panel is undergoing an expansion process (from 750 to 1080 homes) with the inclusion of three new metropolitan cities: Metro Bacolod, Metro Cagayan De Oro and Metro Dagupan.

Measuring Digital TV in Serbia

30/7/2007  -  Serbia

During July 2007, AGB Nielsen Media Research started to measure digital TV in Serbia, using the TVM-5 devices and the banner reading method.

CASBAA Conference in Vietnam

11/7/2007  -  AGB Nielsen Media Research

Ho Chi Minh City, July 11, 2007 – The Cable & Satellite Broadcasting Association of Asia (CASBAA) this week reaffirmed regional television industry support for the remarkable growth of the Vietnam pay-TV industry – recently at more than 50% per year.

Dr Alberto Colussi, Chairman of the Management Board of AGB Nielsen Media Research and member representative of CASBAA updated the audience on the most advanced TAM technologies by presenting the proprietary Unitam System.

New panel-design in Turkey completed

30/6/2007  -  Turkey

Panel increase from 2,200 HHs to 2,500 HHs has been completed end Jun 2007.

12th Annual AGB Nielsen Media Research Workshop in Shanghai

22/6/2007  -  China

AGB Nielsen Media Research brought their Annual Workshop to Shanghai, marking the first time that the conference has been held in Asia. The event reflected the increasingly global scope of AGB Nielsen Media Research’s investment activities as well as the company’s commitment to providing China with superior television audience measurement (TAM) services. The annual Workshop attracted some 350 delegates, and included an interactive program that discussed the future of television in China.

Universe growth and panel extension in South Africa

19/4/2007  -  South Africa

The South African Advertising Research Foundation (SAARF) Television Audience Measurement Survey (TAMS) universe has been increased by over 7m individuals from 19.5m to 26.9m with the inclusion of black rural households. AGB Nielsen Media Research has taken this into account with the installation of additional 205 rural HHs, equipped with TAMS meters.

OzTAM and AGB Nielsen Media Research renew long-term agreement

10/4/2007  -  Australia

The OzTAM board of directors announced the reappointment of AGB Nielsen Media Research as the supplier of television audience measurement (TAM) services for the Australian metropolitan markets.

Click here to view/download the Media Release - OzTAM and AGB Nielsen Media Research Extend Agreement

Indonesia: Daily Ratings for Greater Jakarta

31/3/2007  -  Indonesia

After a month of trial, daily ratings officially launched in March 2007, enabling the industry to monitor its programme movements more intensively and rapidly.

AGB Nielsen Media Research Awarded Two Year Contact Extension in Ireland

12/3/2007  -  Ireland

In Ireland, AGB Nielsen Media Research has been granted a two year extension to its current television audience measurement contract, from 1st September 2008 until 31st August 2010.

This extension has been awarded by the TAM Ireland Board of Management, which is comprised of representatives from all subscribing channels and the Institute of Advertising Practitioners in Ireland (IAPI).

AGB Nielsen Media Research Launches Arianna with on-line daily data in Thailand.

11/3/2007  -  Thailand

AGB Nielsen Media Research Thailand is pleased to announce the launch of ARIANNA, a fast, powerful and flexible analytic tool with ON-LINE DAILY DATA for the Thai market.

Measuring TV audiences in China: a 'great leap forward'

12/2/2007  -  China

Since 2005 AGB Nielsen Media Research has been implementing its Provincial TAM service. The data which is being produced on an overnight basis from those Provinces that have already been completed highlight how this new TAM service offers a far more comprehensive insight into the strengths of the various channels. The expansion of the panel to incorporate the rural areas shows important, if not dramatic increases, in the population coverage and consistently substantial increases in daily viewing. But what is even more impressive is the impact on the share of viewing in terms of channel share and reach.

Jakarta office provides continual TAM service throughout the ‘flooding disaster’ period

9/2/2007  -  Indonesia

AGB Nielsen Media Research based in Indonesia's flood-stricken capital Jakarta has provided a continual overnight and weekly TV ratings service, during this disaster period, by utilizing the Global Disaster Recovery Site (GDRS) service.

Arianna lands in the US

5/2/2007  -  USA

AGB Nielsen Media Research is pleased to announce that in partnership with Nielsen Media Research, Arianna has been released as the television ratings tool in the US.

Venezuelan Panel Expansion implemented

1/1/2007  -  Venezuela

As from 1st Jan 2007, a panel expansion from 485 HHs to 770 HHs was implemented in Venezuela.

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