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Measuring TV audiences in China: a 'great leap forward'

12/2/2007  -  China

Since 2005 AGB Nielsen Media Research has been implementing its Provincial TAM service. The data which is being produced on an overnight basis from those Provinces that have already been completed highlight how this new TAM service offers a far more comprehensive insight into the strengths of the various channels. The expansion of the panel to incorporate the rural areas shows important, if not dramatic increases, in the population coverage and consistently substantial increases in daily viewing. But what is even more impressive is the impact on the share of viewing in terms of channel share and reach.

Jakarta office provides continual TAM service throughout the ‘flooding disaster’ period

9/2/2007  -  Indonesia

AGB Nielsen Media Research based in Indonesia's flood-stricken capital Jakarta has provided a continual overnight and weekly TV ratings service, during this disaster period, by utilizing the Global Disaster Recovery Site (GDRS) service.

Arianna lands in the US

5/2/2007  -  USA

AGB Nielsen Media Research is pleased to announce that in partnership with Nielsen Media Research, Arianna has been released as the television ratings tool in the US.

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