News about Nielsen TV Audience Measurement (fka AGB Nielsen)

Universe growth and panel extension in South Africa

19/4/2007  -  South Africa

The South African Advertising Research Foundation (SAARF) Television Audience Measurement Survey (TAMS) universe has been increased by over 7m individuals from 19.5m to 26.9m with the inclusion of black rural households. AGB Nielsen Media Research has taken this into account with the installation of additional 205 rural HHs, equipped with TAMS meters.

OzTAM and AGB Nielsen Media Research renew long-term agreement

10/4/2007  -  Australia

The OzTAM board of directors announced the reappointment of AGB Nielsen Media Research as the supplier of television audience measurement (TAM) services for the Australian metropolitan markets.

Click here to view/download the Media Release - OzTAM and AGB Nielsen Media Research Extend Agreement