News about Nielsen TV Audience Measurement (fka AGB Nielsen)

Measuring Digital TV in Serbia

30/7/2007  -  Serbia

During July 2007, AGB Nielsen Media Research started to measure digital TV in Serbia, using the TVM-5 devices and the banner reading method.

CASBAA Conference in Vietnam

11/7/2007  -  AGB Nielsen Media Research

Ho Chi Minh City, July 11, 2007 – The Cable & Satellite Broadcasting Association of Asia (CASBAA) this week reaffirmed regional television industry support for the remarkable growth of the Vietnam pay-TV industry – recently at more than 50% per year.

Dr Alberto Colussi, Chairman of the Management Board of AGB Nielsen Media Research and member representative of CASBAA updated the audience on the most advanced TAM technologies by presenting the proprietary Unitam System.