26/11/2001
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Australia
As the ratings season draws to a close, the controversy that clouded the OzTAM system at the beginning of the year, appears to have all but disappeared. In fact some media buyers who are now winding up metropolitan network TV advertising-rate discussions are said to believe the new ratings system is a more accurate measure than the data supplied by its predecessor. ``I think in many ways they are a more realistic reflection of reality, rather than AC Nielsen's data," said one prominent buyer.
22/11/2001
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Poland
AGB Polska has extended its services by providing their main clients every morning with an SMS message giving details about the ATV and market shares for the main Polish stations. Also the final testing of the AGB Polska cable-satellite panel have just been successfully completed. The panel consists of 950 households.
19/11/2001
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Romania
Following all of the irregularities, with the final result from the JIC on May 20th 2000, that CSOP/TNS was the winner, of the fair market tender, AGB Data Research decided to take the issue to court. These allegations were valid, in that the court’s final decision was in AGB Data Research’s favour and furthermore the JIC, in June 2001 was officially dissolved. Since this decision, which in effect translates into a free market, as it was previously, back in 1997, AGB Data Research’s efforts have been concentrated on ensuring that together with the major market players that the TV industry is supplied with reliable and transparent data on which to make crucial decisions.
8/11/2001
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Mexico
The Mexican TAM service is one of the largest and most complex TAM operations in Latin America and its media community has today one of the most sophisticated and reliable TAM services in the world.
7/11/2001
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Australia
The AGB Group will participate in the Australian regional tender, not using Swiss Telecontrol AG wristwatch technology as incorrectly stated in the above mentioned publication. The proposal is based solely on the AGB Group proprietary TVM4 meter, which is at the people meter technology forefront, in that it is able to measure any type of broadcasting, including satellite, cable and terrestrial, analogue and digital, and time shift viewing.
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