16/12/2002
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Croatia
As of 8th December 2002, AGB Puls is providing the Croatian TAM market with overnight minute-by-minute data. Further on a daily basis, AGB Puls, is supplying the market with daily overnight reports, based on the current panel of 220 households, in the regions of Zagreb and surroundings, North Croatia, Istria and Primorje, Lika and Banovina, Dalmatia and Slavonia.
22/11/2002
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Serbia
Since the 1st August 2002, AGB Strategic Research has been providing comprehensive TAM data for 43% of the Serbian population (without Kosovo). By the end of 2002, the panel will have been increased from the original 350 households to a full national coverage of 800 households.
Considerable progress has been made in increasing the number of panel households and AGB Strategic Research has sucessfully been able to secure a number of long term contracts with the major players within the Serbian market.
20/11/2002
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Italy
The Italian Communications Authority has conducted research into the main media communications audience measurement systems, namely Auditel, Audipress and Audiradio, over the last 4 months. The final results are now being discussed with industry experts.
Although the final results are not yet public, the General Manager of the National Advertisers Association, UPA, Felice Lioy, has recently stated that they “were completely satisfied with the Television Audience Measurement System, currently being provided by Auditel and that the system was one of the most advanced and technically robust systems in the world”.
19/11/2002
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Croatia
The AGB Group and PULS d.o.o have established a joint venture company, AGB PULS d.o.o to ensure that the Croatian market is supplied with continuous and accurate Television Audience Ratings.
AGB PULS currently employs 25 full-time personnel, and is in the initial stages of setting up the Croatian TAM Operation, in that the Establishment survey will have been completed by mid November, allowing sufficient time for the installation, instruction and control of an operational national panel of 400 household homes to be reporting overnight data by February 2003. By April 2003 this panel size will have been increased by a further 200 households.
18/11/2002
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United Kingdom
ATR United Kingdom has over the last three months notably increased the number of reporting homes for the BARB Panel. Due to this increase of some 600 reporting homes, RSMB was asked by the BARB Contract Evaluation Commission to assess the progress of the panel in terms of balance and data quality.
The report highlighted that the panel balance had improved steadily throughout the year, and “the balance when measured against the primary control matrix was indeed better than the old panel.”
This is in accordance to the results published today by The Institute of Practitioners in Advertising in the UK of the Q3 2002 TV Trends Report, which shows that the overall recorded viewing levels are much in line with the previous year despite the switch to the new BARB panel.
6/11/2002
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Switzerland
In 1996, AGB Media Services, together with its subsidiaries, was founded with the long term vision of establishing a repository of Group TAM know-how and to use this know-how in the support of operating companies, and the establishment of new companies, with state-of-the-art hardware and software tools and expert consulting services.
We have now reached the moment of consolidation of AGB Media Services, the Swiss support center for the group. With currently 96 people employed in supporting the AGB Group operating companies we have achieved this long-term vision and we have reached the stage where the whole range of proprietary tools is standing alone.
Patricia Jackson will be the managing director of AGB TAM, which will be located in Buochs and will control the daily operations of the subsidiaries: AGB Lab, AGB Soft (Pollux) and AGB IT.
Niccolo Colussi, will be the managing director of AGB Soft, which will be located in Lugano and will control the daily operations of the marketing & software development teams of the AGB WorkStation and any other analysis software offered to the market.
25/10/2002
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Australia
The General Manager of ATR Australia, Toni Petra, will take over as chief executive officer of the company effective January 1, 2003. The announcement was made by current CEO Warwick Hoare, who will continue to be a director of the company and a member of its management group.
In addition to Ms. Petra’s new role, Mr. Hoare announced that Ian Muir, one of Australia’s most respected television researchers and founding CEO of OzTAM, will join the Management Group of ATR, also effective January 1. In recent months, Mr. Muir has been working as a consultant to ATR
30/8/2002
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Switzerland
Over the last 2 years the AGB TAM Analysis software sales have increased by more than 40%. New clients resulted in 44% of this increased growth and the remainder being existing clients who have increased the number of licensed Users.
We at AGB Media Services, a professional software-house, with approximately 30 senior programmers and 10 Marketing Managers who are all 100% dedicated to Television Audience Measurement, believe that part of this is due the development of a range of proprietary tools to provide better support to the end-User.
These structured procedures to develop and implement our software, allows us to keep track of optimise User feedback received from over 4 continents, ensuring that queries are efficiently responded to and that constant evolution of the software, is in line with the needs of end Users, ensuring that it continues to deliver the common currency of TAM in 18 countries.
26/8/2002
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Switzerland
Listening to the comments and opinions of our software Users AGB Media Services dedicated time to constructing a much faster engine for post evaluation reporting. First results showed that in some cases the new product, TeleSpot 3.0, could even be 8 times faster
3/7/2002
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United Kingdom
The AGB Group is pleased to announce the appointment of Peter Wilcox, as Managing Director of ATR UK, as of 1st July 2002. Peter Wilcox brings with him numerous years of international management experience gained within the field of marketing and market research.
The Chairman of the AGB Group, Alberto Colussi commented, " I am pleased to be able to attract such experienced managers, and I am confident that this will bring about further consolidation and continuous improvement to our UK operation".
24/6/2002
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AGB Group
During the recent ESOMAR/ARF Cannes conference on Audience Measurement, a paper by Peter Menneer was presented, ‘A Global review of TV Peoplemeter Systems – a Customer Satisfaction Survey’, where the AGB Group was named as the world’s most admired TV rating firm.
“Top of the form is AGB. They are given particularly high marks for access to disaggregated data and customer choice of software. Their service is seen to be comprehensive and to be provided at an acceptable cost to the subscriber.”
21/6/2002
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AGB Group
This annual event provides a unique opportunity to delegates, in that this Workshop is the only international event which focuses exclusively on Television Audience Measurement. It provides a convention for TAM experts to meet and exchange industry expertise and experience and insight into our unique local solutions and updates participants on the AGB proprietary tools and what solutions we can offer given the current issues faced by the TAM industry.
Continual growth, increased local experience and development together with the need to provide effective solutions within the ever changing and dynamic TV environment, ensured that this annual event was both stimulating and informative.
This year out of some 130 participating delegates, more than a quarter were TAM professionals from outside the AGB Group, with notable participation from Australia, Cyprus, Hungary, Japan, Philippines, Serbia, Slovenia and the United Kingdom.
20/6/2002
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United Kingdom
“Our primary intention is to serve the UK market in the most dedicated way. Therefore, we have decided to separate the software distribution from the activities of ATR UK which will be fully engaged to serve the BARB contract while Helen Harrison & Company will serve the UK TAM data users having the appropriate insight and experience” AGB Group Chairman Alberto Colussi said.
7/6/2002
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AGB Group
"The AGB Group has had unparalleled worldwide success in setting up peoplemeter TAM systems. Over a period of ten years, the Group has expanded its' operations from three to sixteen countries, across 4 continents, each time setting up the internal infrastructure required, and providing the technology demanded by the local conditions. But, without a doubt, it has been the last two years that have been the most challenging.
Between January 2000 and January 2002, the Group has met the challenge of replacing two well-entrenched TAM systems, Australia and UK, with the most cost-effective and sophisticated technology available.
Please join us at WAM, on Tuesday 11th June between 08.00 and 09.00 in the Noga Hilton, Cannes in the Mediterranee room for breakfast, where Antonella Petra will provide an insight into the key factors that have contributed to AGB's success in peoplemeter TAM, the lessons learnt along the way and the new technology available for audience measurement in highly-sophisticated broadcast environments. It will also address some of the key issues involved in replacing existing TAM systems."
4/6/2002
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AGB Group
AGB clients are currently benefiting from the new Post Evaluation analysis tools: MultiCampaign & ActivityPattern Reports, the advanced modules of TeleSpot 3.0
This is the breaking ground for a new era within the AGB Group’s analysis software history. An era of complete integration and module based applications, where the User decides what analysis tools he requires with the full guarantee that these modules, be they from Viewing Behaviour, Post Evaluation or Planning & Optimisation, are all seamlessly integrated.
With just the two modules of MultiCampaign & ActivityPattern, the User can now display the results of multiple campaigns and have a graphical overview of other advertisers activities. The Click’n’Go feature enables the User to instantly switch between ActivityPattern and MutiCampaign, displaying a number of reach and frequency based variables.
10/5/2002
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Hungary
AGB Hungary was founded in 1992, as the market encountered increasing competition between television broadcasters and the belief that commercial television was soon to appear on the Hungarian market. These developments meant that broadcasting time was becoming more and more valuable not only to the TV companies, but also to the advertisers and advertising agencies. The need for this airtime to be sold on the basis of ratings, "the common currency" resulted in an official tender being called - which AGB Hungary won.
30/4/2002
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United Kingdom
United Kingdom, 1st May 2002 - Marco Barbaccia has been appointed as Operations Manager of ATR UK, the AGB Group local operating company in the United Kingdom, providing the British Audience Research Board (BARB) with the ‘common currency’ television ratings.
26/4/2002
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Poland
AGB Polska has introduced an interactive internet tool created with specifically the local advertisers in mind, who are currently broadcasting their campaigns on TV. This module is exceptionally user friendly, enabling the User to run immediate on line reports using up-to-date and historic data. The graphical reports together with the tabular output are both exportable to excel or savable on the AGB Polska server, making them accessible from any location.
25/3/2002
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Hungary
AGB Hungary has developed a new campaign information page on its website, enabling their spot database clients to ‘tailor’ campaign details prior to it being aired.
The future campaign page is available only to AGB Hungary clients and is password & login protected. The client is able to fill in a well-organized, standard form, with all the details of the advertisement according to their internal specifications.
8/3/2002
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Hungary
AGB Hungary is providing its Advertisers with a special version of Telespot - TeleSpot Advertiser Lite. Together with their Competitive Monitoring and ARS Copy Gallery service this new software completes the evaluation of the advertiser’s and competitive television advertising campaigns.
1/3/2002
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AGB Group
Dynamic Targets: Targets based on Television Consumption.
TeleSpot 2.9 to be delivered by the end of February will now also include the possibility to create Dynamic Targets, being targets that are created on television consumption. You can now create a Dynamic Target based on the campaign, meaning that you can isolate the viewers of the campaign, according to your own criteria of viewing.
Extended Dimension in the AGB WorkStation - Platform & Market Filters
Platform Filters: Compare the various channels’ success according to the distribution platform: Terrestrial, Cable or Satellite, based on either Analogue or Digital transmissions. Adding an additional perspective for analysing the TAM data.
Market Filters: Specifically developed for the complexities of the Australian and UK markets, the Market Filter will soon be available for implementation within any given country. Now allowing a different perspective for looking at the TAM data, in both TeleMonitor and TeleSpot.
20/2/2002
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Hungary
In the spring of 2002 parliamentary elections will be held in Hungary. For this occasion AGB Hungary is introducing its new service, the so-called ‘Political GRP’, based on the interest shown by those involved.
19/2/2002
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Hungary
AGB Hungary, with their in-depth understanding of the Hungarian TAM industry, is now providing the market with a complete ‘creative cross-media activity database ‘software solution. The user is able to view and systematize the accumulated database, of one or many years, across the full spectrum of advertising forms.
ARS simplifies the process of selecting and comparing advertisements. The software contains all the information of advertisements published in any type of media, and shows their features (first publishing, brand, category, description of the copy, the slogan, the type of media, etc.)
15/1/2002
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Australia
The contract for the television ratings service for the major regional areas of Australia has been awarded to ATR Australia, part of the AGB Group of companies.
The new service will commence on January 1, 2003 and is expected to be for a panel of 2000 homes spread across regional Queensland, Northern and Southern NSW, Victoria and Tasmania.
Tenders for the contract were invited in June 2001 and three companies submitted proposals, ATR, ACNielsen and Taylor Nelson Sofres.
Chris O’Connell, Convenor of the Survey Tender Committee said, “we were pleased to receive proposals from three companies and determined that ATR offered the most appropriate service for our next contract. They are part of the AGB Worldwide Group who are recognised as the leading provider of television ratings measurements services in the world”.
Warwick Hoare, CEO of ATR Australia said in response to the announcement: “We are really delighted to be chosen. Building a reliable measurement system in these regional markets is a challenge that we are happy to accept. We know that the technology we will use here, and the UK is the best in the world, and we intend to do a world class job”.
14/1/2002
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United Kingdom
In a recent press release, BARB said that the verified data now met its rigorous ‘gold standard' and that the first set of data from the new service would be released to all subscribers today, 14th January 2002.
4/1/2002
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United Kingdom
In a press release yesterday, BARB commented that it “has reviewed the currently available data from the new panel and can confirm it has passed the quality control thresholds. This is confirmed in the parallel run data published by BARB that showed channel viewing shares which were broadly in line with expectations.
Panel balance is satisfactory with many of the ITV regions showing an improvement in sampling efficiencies, and compared with the previous panel, balance has improved at both the network and multi-channel level. This means the data will be at least as robust as that published from the old panel.”
Given the complexity of the new service, BARB commented that they feel it is prudent to ensure that the entire system is thoroughly checked before releasing data, together with its “gold standard”.
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