22/11/2002
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Serbia
Since the 1st August 2002, AGB Strategic Research has been providing comprehensive TAM data for 43% of the Serbian population (without Kosovo). By the end of 2002, the panel will have been increased from the original 350 households to a full national coverage of 800 households.
Considerable progress has been made in increasing the number of panel households and AGB Strategic Research has sucessfully been able to secure a number of long term contracts with the major players within the Serbian market.
20/11/2002
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Italy
The Italian Communications Authority has conducted research into the main media communications audience measurement systems, namely Auditel, Audipress and Audiradio, over the last 4 months. The final results are now being discussed with industry experts.
Although the final results are not yet public, the General Manager of the National Advertisers Association, UPA, Felice Lioy, has recently stated that they “were completely satisfied with the Television Audience Measurement System, currently being provided by Auditel and that the system was one of the most advanced and technically robust systems in the world”.
19/11/2002
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Croatia
The AGB Group and PULS d.o.o have established a joint venture company, AGB PULS d.o.o to ensure that the Croatian market is supplied with continuous and accurate Television Audience Ratings.
AGB PULS currently employs 25 full-time personnel, and is in the initial stages of setting up the Croatian TAM Operation, in that the Establishment survey will have been completed by mid November, allowing sufficient time for the installation, instruction and control of an operational national panel of 400 household homes to be reporting overnight data by February 2003. By April 2003 this panel size will have been increased by a further 200 households.
18/11/2002
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United Kingdom
ATR United Kingdom has over the last three months notably increased the number of reporting homes for the BARB Panel. Due to this increase of some 600 reporting homes, RSMB was asked by the BARB Contract Evaluation Commission to assess the progress of the panel in terms of balance and data quality.
The report highlighted that the panel balance had improved steadily throughout the year, and “the balance when measured against the primary control matrix was indeed better than the old panel.”
This is in accordance to the results published today by The Institute of Practitioners in Advertising in the UK of the Q3 2002 TV Trends Report, which shows that the overall recorded viewing levels are much in line with the previous year despite the switch to the new BARB panel.
6/11/2002
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Switzerland
In 1996, AGB Media Services, together with its subsidiaries, was founded with the long term vision of establishing a repository of Group TAM know-how and to use this know-how in the support of operating companies, and the establishment of new companies, with state-of-the-art hardware and software tools and expert consulting services.
We have now reached the moment of consolidation of AGB Media Services, the Swiss support center for the group. With currently 96 people employed in supporting the AGB Group operating companies we have achieved this long-term vision and we have reached the stage where the whole range of proprietary tools is standing alone.
Patricia Jackson will be the managing director of AGB TAM, which will be located in Buochs and will control the daily operations of the subsidiaries: AGB Lab, AGB Soft (Pollux) and AGB IT.
Niccolo Colussi, will be the managing director of AGB Soft, which will be located in Lugano and will control the daily operations of the marketing & software development teams of the AGB WorkStation and any other analysis software offered to the market.
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