20/2/2002
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Hungary
In the spring of 2002 parliamentary elections will be held in Hungary. For this occasion AGB Hungary is introducing its new service, the so-called ‘Political GRP’, based on the interest shown by those involved.
19/2/2002
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Hungary
AGB Hungary, with their in-depth understanding of the Hungarian TAM industry, is now providing the market with a complete ‘creative cross-media activity database ‘software solution. The user is able to view and systematize the accumulated database, of one or many years, across the full spectrum of advertising forms.
ARS simplifies the process of selecting and comparing advertisements. The software contains all the information of advertisements published in any type of media, and shows their features (first publishing, brand, category, description of the copy, the slogan, the type of media, etc.)
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