25/3/2002
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Hungary
AGB Hungary has developed a new campaign information page on its website, enabling their spot database clients to ‘tailor’ campaign details prior to it being aired.
The future campaign page is available only to AGB Hungary clients and is password & login protected. The client is able to fill in a well-organized, standard form, with all the details of the advertisement according to their internal specifications.
8/3/2002
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Hungary
AGB Hungary is providing its Advertisers with a special version of Telespot - TeleSpot Advertiser Lite. Together with their Competitive Monitoring and ARS Copy Gallery service this new software completes the evaluation of the advertiser’s and competitive television advertising campaigns.
1/3/2002
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AGB Group
Dynamic Targets: Targets based on Television Consumption.
TeleSpot 2.9 to be delivered by the end of February will now also include the possibility to create Dynamic Targets, being targets that are created on television consumption. You can now create a Dynamic Target based on the campaign, meaning that you can isolate the viewers of the campaign, according to your own criteria of viewing.
Extended Dimension in the AGB WorkStation - Platform & Market Filters
Platform Filters: Compare the various channels’ success according to the distribution platform: Terrestrial, Cable or Satellite, based on either Analogue or Digital transmissions. Adding an additional perspective for analysing the TAM data.
Market Filters: Specifically developed for the complexities of the Australian and UK markets, the Market Filter will soon be available for implementation within any given country. Now allowing a different perspective for looking at the TAM data, in both TeleMonitor and TeleSpot.
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