24/6/2002
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AGB Group
During the recent ESOMAR/ARF Cannes conference on Audience Measurement, a paper by Peter Menneer was presented, ‘A Global review of TV Peoplemeter Systems – a Customer Satisfaction Survey’, where the AGB Group was named as the world’s most admired TV rating firm.
“Top of the form is AGB. They are given particularly high marks for access to disaggregated data and customer choice of software. Their service is seen to be comprehensive and to be provided at an acceptable cost to the subscriber.”
21/6/2002
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AGB Group
This annual event provides a unique opportunity to delegates, in that this Workshop is the only international event which focuses exclusively on Television Audience Measurement. It provides a convention for TAM experts to meet and exchange industry expertise and experience and insight into our unique local solutions and updates participants on the AGB proprietary tools and what solutions we can offer given the current issues faced by the TAM industry.
Continual growth, increased local experience and development together with the need to provide effective solutions within the ever changing and dynamic TV environment, ensured that this annual event was both stimulating and informative.
This year out of some 130 participating delegates, more than a quarter were TAM professionals from outside the AGB Group, with notable participation from Australia, Cyprus, Hungary, Japan, Philippines, Serbia, Slovenia and the United Kingdom.
20/6/2002
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United Kingdom
“Our primary intention is to serve the UK market in the most dedicated way. Therefore, we have decided to separate the software distribution from the activities of ATR UK which will be fully engaged to serve the BARB contract while Helen Harrison & Company will serve the UK TAM data users having the appropriate insight and experience” AGB Group Chairman Alberto Colussi said.
7/6/2002
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AGB Group
"The AGB Group has had unparalleled worldwide success in setting up peoplemeter TAM systems. Over a period of ten years, the Group has expanded its' operations from three to sixteen countries, across 4 continents, each time setting up the internal infrastructure required, and providing the technology demanded by the local conditions. But, without a doubt, it has been the last two years that have been the most challenging.
Between January 2000 and January 2002, the Group has met the challenge of replacing two well-entrenched TAM systems, Australia and UK, with the most cost-effective and sophisticated technology available.
Please join us at WAM, on Tuesday 11th June between 08.00 and 09.00 in the Noga Hilton, Cannes in the Mediterranee room for breakfast, where Antonella Petra will provide an insight into the key factors that have contributed to AGB's success in peoplemeter TAM, the lessons learnt along the way and the new technology available for audience measurement in highly-sophisticated broadcast environments. It will also address some of the key issues involved in replacing existing TAM systems."
4/6/2002
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AGB Group
AGB clients are currently benefiting from the new Post Evaluation analysis tools: MultiCampaign & ActivityPattern Reports, the advanced modules of TeleSpot 3.0
This is the breaking ground for a new era within the AGB Group’s analysis software history. An era of complete integration and module based applications, where the User decides what analysis tools he requires with the full guarantee that these modules, be they from Viewing Behaviour, Post Evaluation or Planning & Optimisation, are all seamlessly integrated.
With just the two modules of MultiCampaign & ActivityPattern, the User can now display the results of multiple campaigns and have a graphical overview of other advertisers activities. The Click’n’Go feature enables the User to instantly switch between ActivityPattern and MutiCampaign, displaying a number of reach and frequency based variables.
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