20/11/2003
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Greece
On the 1st of September, coinciding with the start of the new TV season, AGB Hellas released new universe figures, updated from the most recent Establishment Survey and the Official Census, released in March 2003
11/10/2003
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Cyprus
Toby Syfret and Sotiris Karpathopoulos completed their audit for AGB Cyprus in early July with their findings being presented on the 11th of July to the JIC. Findings were generally favourable to AGB Cyprus who had implemented many of the 2001 Audit recommendations.
4/10/2003
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United Kingdom
As of the week ending 28th September the Barb panel has exceeded, by nearly 50 homes, the target of 5,100 homes. These homes provide 11,500 reporting individuals – the largest ever BARB panel
8/8/2003
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Switzerland
8th Annual AGB WorkShop
Bürgenstock Hotels, Switzerland
15th – 17th September ‘03
Every year for the past 7 years, AGB Media Services has organised an annual WorkShop dedicated 100% to Television Audience Measurement. In the past, this yearly event originally provided an opportunity for the key AGB Group decision makers to come together, to update themselves on the latest developments within the AGB proprietary TAM system.
Continual international growth, increased local experience & a proprietary TAM system to see the AGB Group well into the 21st Century has changed the focus of this annual event.
The WorkShop today brings together the key decision makers within the AGB Group, their guests and individuals interested in TAM data provision or analysis. They have the opportunity to share ideas and experiences & to update themselves on the latest television audience measurement developments.
26/6/2003
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AGB Group
AGB unveiled its latest television audience measurement technology during the Week of Audience Measurement, held 15th -20th June, in Los Angeles, CA.
The demonstration offered at WAM highlighted many advantages of this new technology, among which:
- Measurement of all kinds of TV platforms (including all digital formats) without requiring cooperation from broadcasters (e.g. no embedded codes in the broadcast signal are required).
- Accurate measurement of any form of time‑shifted viewing, either using a VCR or a DVR/PVR (live demonstrations of UNITAM measuring a TiVo device, were performed at the congress exhibits).
- Simplicity of installation of UNITAM meters and its RMS (i.e. Remote Monitoring and Setup) technology, which dramatically reduces installation and maintenance costs & allowing a much more effective performance control by the TAM provider.
25/6/2003
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Australia
As of 1st August 2003, OzTAM’s service provider ATR Australia, will extend its TAM data provision to include subscription TV ratings, making it the sole supplier of TV ratings in the Australian market.
18/4/2003
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AGB Group
AGB Soft, the analysis software specialist of the AGB Group, is announcing the release of Arianna 3.0.
Arianna 3.0 is the evolution of the AGB WorkStation based on the experience acquired over the last 7 years and sustained by a solid market position with thousand of users in more than 20 countries, across 4 continents.
Aiming to become the most highly recognized and appreciated TV ratings analysis software, Arianna 3.0 through its innovation, integration and flexibility is enriched by the direct implementation of the diverse markets’ and clients’ analyses requirements.
5/3/2003
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Croatia
The installation of the Croatian peoplemeter panel was completed on the 25th of February, 2003 and the 660 household panel, with national representation, is now fully operational.
3/3/2003
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Poland
Elżbieta Gorajewska, the Managing Director of AGB Polska, has been nominated as the new chairman of OFBOR. OFBOR is an association of 19 Polish research companies who aim to promote professional Market Research standards; provide support to research and development in the field of research techniques, research methodology and related disciplines; and to offer impartial & independent arbitration services to the Market Research industry
18/2/2003
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AGB Group
With more than ₤3 billion spent on television advertising in the United Kingdom, Mark Ritson, an assistant professor of marketing at the London Business School, decided to tackle the question of just how relevant television audience measurement systems, that form the basis for the global advertising industry, were in measuring that attention of viewers to ad campaigns.
This article together with its findings and conclusions, which was published in the first week of February, in the Financial Times, Creative Business among other publications, drew a remarkable range of responses from media agencies, TV stations and TAM data providers.
Alberto Colussi, president of the AGB Group, commented, “ it is the opportunity to see that is measured by any TAM system, and I still believe that a commercial break within a programme which has a large audience would present more opportunity to see, than a break within a programme with a low audience. We continue to believe that the TAM peoplemeter system provides the most efficient method to measure TV and that it is a much more precise method than any currently used system to measure radio or print audiences.
10/2/2003
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Australia
ATR Australia's new regional TAM system was launched today, with clients downloading the first day of the official 2003 Ratings Year this morning.
The panel provides daily TAM data for five regional markets and twenty-three sub-markets from a panel of 2000 homes. Data collected by these meters will determine each network’s share of the annual $600 million regional TV advertising spend.
ATR Australia and Regional TAM have worked together for the last four months to ensure a smooth transition to the new currency.
Regional TAM's Chris O'Connell stated "ATR Australia has done a great job in a short time to install the new panel and produce data for testing and approval. They have our sincere thanks for the efforts that have brought us to this point." ATR Australia is contracted by Regional TAM to provide data until 2009. In addition, ATR is responsible for the sale and marketing of the data on behalf of Regional TAM, who retain data copyright.
17/1/2003
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AGB Group
AdPlan, the software suite for interactive TV campaign planning, optimizing and buying; assisting the User in the selection of the best air spaces available or in forecasting the ratings of future TV offer, has been positively introduced into the Italian Market.
Sipra, the Sales House of the Italian Public Broadcaster, RAI, has signed a contract starting in 2003, for both the Planning and Forecasting modules.
A major selling point has definitely been the Forecasting module, a totally new tool for the Italian market, allowing them to quickly generate Ratings Forecasts for all the programmes that will be aired (sold) on RAI channels. The User-friendliness of the Planning area and the powerful cross-tabulated Reporting area, have also been viewed with great interest.
15/1/2003
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Serbia
AGB Strategic Research a joint venture between AGB and SMMRI (Strategic Marketing and Media Research Institute) was formed with the purpose of transforming the Serbian TAM market from 'Diary' to a peoplemeter based measurement.
Since the 1st August 2002, AGB Strategic Research has been providing TAM data for the Serbian population (without Kosovo), combining peoplemeter data with diary households.
AGB Strategic Research has completed its panel expansion to full national coverage, 890 households, individuals aged 4+ in TV households, whole territory of Serbia without Kosovo, in December 2002.
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