17/1/2003
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AGB Group
AdPlan, the software suite for interactive TV campaign planning, optimizing and buying; assisting the User in the selection of the best air spaces available or in forecasting the ratings of future TV offer, has been positively introduced into the Italian Market.
Sipra, the Sales House of the Italian Public Broadcaster, RAI, has signed a contract starting in 2003, for both the Planning and Forecasting modules.
A major selling point has definitely been the Forecasting module, a totally new tool for the Italian market, allowing them to quickly generate Ratings Forecasts for all the programmes that will be aired (sold) on RAI channels. The User-friendliness of the Planning area and the powerful cross-tabulated Reporting area, have also been viewed with great interest.
15/1/2003
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Serbia
AGB Strategic Research a joint venture between AGB and SMMRI (Strategic Marketing and Media Research Institute) was formed with the purpose of transforming the Serbian TAM market from 'Diary' to a peoplemeter based measurement.
Since the 1st August 2002, AGB Strategic Research has been providing TAM data for the Serbian population (without Kosovo), combining peoplemeter data with diary households.
AGB Strategic Research has completed its panel expansion to full national coverage, 890 households, individuals aged 4+ in TV households, whole territory of Serbia without Kosovo, in December 2002.
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