Archived News about the AGB Group

AGB Soft launches Arianna 3.0, the avant-garde TV ratings analysis software

18/4/2003 - AGB Group

This release is yet another milestone in the AGB Analysis Software innovation process, in which Arianna 3.0 will change the face of the AGB WorkStation, and take the analysis software into an exciting new era, designed to cope with any given reality within the highly dynamic and ever evolving international media environment.

Through its state-of-the-art modular technology, Arianna 3.0 has the capability to offer clients far greater customisation and reporting scope.

The integrated workspace provides the User with the possibility to run all the analyses within a single application; the integration ensures that all required information is automatically available for analysis.

The flexibility behind Arianna allows the User to take full advantage of the powerful calculation capacity and to display, within a totally customisable layout, the results with the added perspective of unprecedented graphing capabilities.

Arianna’s modular technology ensures the ultimate customisation of the tool to the Clients’ needs: a single product developed to simultaneously satisfy the analysis needs of users ranging from top mangers and to media researchers. An effective way to find appropriate solutions in critical, decision-making processes.

Arianna innovation takes advantage of the latest development technologies, the Arianna Client/Server architecture is designed for a full exploitation of the latest hardware capacities and ready for Internet technology.

“The industry is always demanding more User-friendly sophisticated tools for analysing Television Audience data and we’re excited to deliver a new innovative and comprehensive solution to meet these needs,” said Niccolo Colussi, AGB Soft Managing Director. “Arianna, the new AGB WorkStation, provides an unprecedented level of research insights, serving the clients to fully meet their requirements for TV ratings analysis”.

Please contact AGB Soft at info@agbsoft.ch for further details.

Core concepts guiding us through the development of this new tool have been:


Arianna Innovation

"Set no limits to the evolution of your tools"

From the AGB Soft client-oriented philosophy, Arianna takes the concept of innovation one step further: a revolutionary, state-of-the-art modular technology sets the foundation of a new era of analysis in which exceptional reporting and investigation capabilities are provided to the user.

- New Analyses:
   o SpotInfo: unified spot details within Programs & Breaks analysis
   o Dynamic Flights: to benchmark the entire market according to levels of GRPs, duration of campaigns, type of spots or other variables and domains. Freely define flights
   o Forecasting: generates the ratings of all the programmes & breaks that will be aired (sold) on channels.

- New Functionalities:
   o Graphic Filter: a new tool allowing the user to graphically represent any numeric value obtained within other modules.
   o Unique multi-market (multi-panel) environment: analyse, within the same environment, audience values belonging to different markets & panels
   o Security: Online activation system and permissions management

- New Variables:
   o Flow In / Flow Out: allows the user to clearly isolate audience movements (and their entity) from the X preceding and following minutes to a pivot event
   o Median Age: median age of all viewers from a specific program/time band/day/channel



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Arianna Integration

"The unique solution"

The experience matured throughout seven years and 20 serviced Countries have allowed AGB Soft to conceive and accomplish highly integrated application software: custom-tailored solutions in a global tool.

One unique environment allows the User to concurrently access all and any of the three TAM Analysis areas with the revolutionary freedom of running cross-area analyses in parallel multi-market configurations.

- Cross-area Analyses: freely move between Viewing Behaviour, Post Evaluation and Planning & Optimisation analyses for a complete and in-depth scope of investigation on the same or diverse TV items (spot, programme, etc) in one or more markets

- Groups: use the same Groups (e.g.: targets) throughout the application


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Arianna Flexibility:

"There is never just one-way to analyse and display the ratings data."

Flexibility is a fundamental prerequisite of Arianna given the necessity to fulfil the diversity of needs resulting from a global tool currently appreciated by more than 20 Countries, across four continents with their different ratings analysis approach. Arianna is not only highly configurable and Multilanguage but it also offers the possibility to run analyses on multiple sets of data coming from different countries (or panels) all in the same workspace.

Examples:

- Possibility to access multiple sets of audience data (belonging to different countries or different panels in the same country) from the same workspace

- Flexible reports layout definition, ability to include any kind of domain or variable in whichever order or position


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Arianna Modularity:

"Focused ‘decision making’ information is required"

The new Workstation has been designed to be modular; every analysis corresponds to a specific module and, through the exploitation of the new Security management, each of these modules can be easily plugged or removed from the Arianna environment.

As a result, Arianna can be tailored to fit the needs of the wide range of possible client typologies (TV Networks, Media Houses etc), client departments (Research, Sales etc), or positions (Head of Dept., junior analyst etc).


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Latest development technologies

"Profit from the most advanced architecture & coding system"

The Microsoft Certified Professional Partnership is enabling the AGB Soft Software Designers to benefit from the latest developments environment. Arianna has been totally designed adopting the COM-object technology, and it is fully multithread and multitasking. Thus enabling an easier maintenance and the possibility of upgrading variables type, and analyses upon Clients request.