Designed to provide users worldwide with the most advanced viewing behaviour analysis tools, Viewing Behaviour incorporates
state-of-the-art technology and innovative modules enriched with a set of features entirely revised to provide ground-breaking
performance, flexibility and integration.
Viewing Behaviour: Basic Package
The Dayparts module was designed to investigate the viewing behaviour of selected channels by day parts. It is the quickest
way to compare ratings and channel share over time periods (time band split / specified dayparts) or to
identify the best performing daypart for the selected channel.
Specially created to analyse the performance of programs and breaks aired on a specific channel or channel group,
the Programs module enables detailed but user-friendly analysis across a range of different variables. At the click
of a mouse, users can create single or multi-variable ranking reports or quickly retrieve the daily program schedules.
Reach and Frequency focuses on viewer distribution for selected events or day parts. Significant information can
be retrieved by analysing the cumulative reach (Coverage) and viewing frequency (Frequency Distribution). Reach and Frequency also allows
users to access and retrieve Coverage values from any other analysis.
Daily Grid allows users to see competing broadcast schedules side by side. Competing program line-ups can be seen together,
providing values for both programs and dayparts in the same report. The Multi-Day Grid is the evolution of the Daily Grid,
generating averaged reports spanning multiple days to identify the most dominant program.
TeleGraph graphically displays the ratings over a day. Competitive analysis can be performed based on
minute-by-minute ratings and share for different channels, different days or targets. It provides the user with an immediate view,
graphically representing viewing behaviour to pinpoint the peak highs and lows.
TeleGrid is designed to report the daily performance of one or more channels graphically representing
the broadcasting schedule for each channel together with the corresponding audience curve. Using the video plug-in the user can
analyse and link at a glance audience movement during the on-air content during the period of analysis.
Viewing Behaviour: Advanced Modules
Series and Competition reports provide information on the competing programs of a specific event or series. A pivot
event or series is compared with programs competing in the same timeslot to help users understand a program’s
performance together with a competitors’ analysis.
Channel Migration is designed to provide the user with a detailed and flexible insight into audience
movement from one pivot channel to any another channel. Viewer gains and losses can be displayed for specified program or daypart intervals.
TV Items combines the functionally of the ‘Dayparts’ and ‘Programs’ module allowing the user
to analyse a specific list of TV items (both programs and dayparts) in the same report. It is the ideal module for
reports that are focused on programs or dayparts (TV items) which can be isolated through the TV Items filter. TV items can be
also used in other Arianna modules (Reach and Frequency, Channel Migration etc.).
Duplication and Exclusivity is designed to identify common viewers of any group of TV items (programs or dayparts).
Presented as a matrix table, common viewers are quickly identified by looking at the intersections between the desired events.
This module also includes a set of variables based on Exclusivity, which highlights the number of viewers who have exclusively
watched a program but have not watched any of the other programs within the selected group of TV items.
The Loyalty module is used to analyse the audience of a program/daypart grouped by user-defined viewing
threshold steps. The user can select the viewing threshold steps and report each threshold group’s audience in graphical or
tabular form. A key feature is the ability to report light, medium, and heavy viewers for the selected TV items.
