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Abstract:
Abstract:
Search Result for the following search criteria: nacc
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Total Population (Where we are > China)
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AGB Nielsen’s New TAM Service in China
AGB Nielsen Media Research in China has always been committed to the expansion of television audience research.
Our convictio
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Data reporting threshold (Glossary > D)
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Threshold of acceptable sample size for permitting data access. There are wide variations in practice across different TAM systems. Within Europe, about half the TAM systems employ thresholds for warning users when sample sizes for analysis are low and consequently unstable. Slightly fewer employ blocking thresholds that prevent access when sample sizes are considered unacceptably low for analysis.

