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Search Result for the following search criteria: public
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1976-1987: From the first installation of a peoplemeter to the Italian panel (Where we are > Italy)
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In 1976, LCM Graman, an ad-hoc research and consulting company established in Rome in 1964, launched a TAM service based on the peoplemeter system by recruiting 500 households as the pioneer nationwide panel. This meter, designed and manufactured in Italy, tape-recorded all information which were then merged with the individual audience data collected through a diary survey conducted on a sample of 1,500 individuals.
This new Television Audience Measurement was the first experience in this fiel
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Advertising Event Database (Where we are > Italy)
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Commercial: it is the classical advertising generally called SPOT announcement grouped and broadcast in BREAK, placed inside or outside the events.
In some events (mainly sports events, i.e. football matches, ski competitions and Formula 1 races, etc.) "spotflashes" lasting 5/7" called "Ad-Hoc" are broadcast and are included in the classical Commercials.
Autopubblicità is considered as a classical advertising but the advertiser belongs to the same publishing group of the station or n
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Clients (Where we are > Venezuela)
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TV Stations:
Venevision, Televen,
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Contact (Where we are > Macedonia)
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AGB Nielsen Media Research
Rampo Levkata 12
1000 Skopje, Republic of Macedonia
Phone/Fax: +389 2 3062 810
General E-Mail: marketing@agbnielsen.com.mk
Director of the branch office: Predrag Lozovic ---
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Contact (Where we are > Dominican Republic)
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AGB-CDI Dominicana Ave. John F. Kennedy, casi Esq. Núñez de Cáceres Edf. Companía Electromecánica, 4to. Piso, Urb. GaláSanto Domingo - Dominican RepublicPhone (+1) +809 620-9999 · Fax (+1) +809 947-2727 E-mail: info@agbcdi.com
Managing Director - David Flores Marketing Manager - Rosalia Disla
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Introduction (Where we are > Cyprus)
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AGB Nielsen Media Research (AGB Cyprus) began its operations in Cyprus in September of 1997 and produced its first official Television Audience Measurement (TAM) data on January 1, 1998.
The panel of AGB Nielsen Media Research (Cyprus) covers urban as well as rural areas in the districts of Nicosia, Limassol, Larnaca, Paphos and Famagusta, and currently stands at about 450 households (981 people meters installed, 1349 persons ages 4+) with a universe of 747,575 people.
AGB N
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Introduction (Where we are > Croatia)
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List of clients (Where we are > Italy)
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Companies
Giochi Preziosi
http://www.giochipreziosi.it
Labo
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Publications (Where we are > Venezuela)
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Habits and TV trends books publication 2006
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Sponsorship DataBase (Where we are > Italy)
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Telesales
Sales of products or services directly to television viewers and broadcast even as a real event. A telephone number or an address is shown superimposed on the video to let the public profit from the offer.
Telepromotions
They are generally placed inside an event and hosted by the announcers themselves, they advertise products distributed in the market through the standard outlets (shops, department stores, etc.).The products are not offered for direct sale.
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TAM Overview (Where we are > Thailand)
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Population:
64 million
Panel Size:
Total 1430 homes, on Mixed Environment 1200 homes, Pay TV 430 homes. (we
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TAM Overview (Where we are > Australia)
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Population:
20.300.000 (19.200.000 AGB Nielsen Media Research 2005 TAM estimate)
Panel Size:
The OzTAM panel is comprised of 3.035 homes across 5 metropolitan markets.The Regional TAM panel is comprised of 2.015 homes across 5 regional markets.The National Subscription TV panel is comprised of 1.200 subscription TV ho
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TAM Overview (Where we are > Cyprus)
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Population:
749.200
Panel Size:
450 households
First data product
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TAM Overview (Where we are > Macedonia)
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Population
2 , 022 , 547
Panel Size
385 households
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TAM Overview (Where we are > Dominican Republic)
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Population:
9.356.819 (2007 est.)
Panel Size:
304 households
First data production:
October 2001
The Panel
Peoplemeters installed:
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TAM Overview (Where we are > Greece)
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Population:
11.172.000
Panel Size:
1.300 households
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TAM Overview (Where we are > Serbia)
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Population:
7.498.001 (Serbia without Kosovo)
Panel Size:
880 households
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TAM Overview (Where we are > Slovenia)
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Population:
2.025.866
Panel Size:
450 households
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TAM Overview (Where we are > Venezuela)
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Population:
27.934.783
Panel Size:
770 Households Open TV and Tv for cable
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TAM Overview (Where we are > China)
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Television, in nearly every country around the world, has become the dominant medium for information, commercial communication and entertainment. This has lead to the ever-increasing desire by broadcasters, advertisers and advertising agencies, to have accurate, consistent and detailed information about TV audiences.
TAM (Television Audience Measurement) is the specialised branch of media research, dedicated to the quantifying (size)
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TAM Overview (Where we are > Croatia)
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Population:
4.437.460
Panel Size:
660 households
First data production:
2003
The Panel
Peoplemeters installed:
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Telebarometer - Night News (Where we are > Cyprus)
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Please Click Here
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Telebarometer - Top 25 (Where we are > Cyprus)
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Please Click Here
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TeleMatch (Where we are > Italy)
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One or more event scheduling like a certain one actually under analysis did exist in the past?
What audience could get a certain programme considering the past case-history?
What type of programme mostly packs in the audience if compared with the counterscheduling?
These are only some of questions TeleMatch can answer, being the new software developed by AGB Nielsen
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What is TAM (Where we are > China)
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Television, in nearly every country around the world, has become the dominant medium for information, commercial communication and entertainment. This has lead to the ever-increasing desire by broadcasters, advertisers and advertising agencies, to have accurate, consistent and detailed information about TV audiences.
TAM (Television Audience Measurement) is the specialised branch of media research, dedicated to the quantifying (size)
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AGB Television Wins Media Komitet Russian Open Television Ratings Tender (News > Russia)
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Moscow, September 16th, 2004 – AGB Television unanimously awarded the Russian TAM contract, after successfully participating in the 2 previous rounds of the tender process. On the 16th of September all of the Media Komitet members that were present at the meeting, voted unanimously in favour of awarded the TV ratings contract to AGB T
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Successful completion of AGB Nielsen Media Research Joint Venture (News > AGB Nielsen Media Research)
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Milan (Italy), March 1st, 2005 - VNU, a leading global information and media company, announced today that its subsidiary Nielsen Media Research International and the AGB Group have successfully closed their joint venture deal. The agreement to form a new joint venture was previously announced on August 5, 2004.
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AGB Nielsen Media Research Hungary awarded MTV tender (News > Hungary)
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“Inside Research Magazine” Correction – November 2001 Issue 155. (News > Australia)
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The AGB Group will participate in the Australian regional tender, not using Swiss Telecontrol AG wristwatch technology as incorrectly stated in the above mentioned publication. The proposal is based solely on the AGB Group proprietary TVM4 meter, which is at the people meter technology forefront, in that it is able to measure any type of broadcasting, including satellite, cable and terrestrial, analogue and digital, and time shift viewing.
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AdPlan’s Forecasting & Planning Modules are well received in Italy (News > AGB Group)
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AdPlan, the software suite for interactive TV campaign planning, optimizing and buying; assisting the User in the selection of the best air spaces available or in forecasting the ratings of future TV offer, has been positively introduced into the Italian Market.
Sipra, the Sales House of the Italian Public Broadcaster, RAI, has signed a contract starting in 2003, for both the Planning and Forecasting modules.
A major selling point has definitely been the Forecasting module, a to
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AGB Anadolu – The Ongoing Satisfaction! (News > Turkey)
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In a country situated at the crossroads of civilizations, religions and trade, where Europe meets Asia, AGB Anadolu has been serving for 11 years in a young, dynamic and challenging business environment.
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AGB Group Extends its Global Network (News > Dominican Republic)
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Earlier this year, a joint venture between AGB Panamericana (51%) and Compañia Dominicana de Investigaciones (CDI) was formed, to transition the Dominican Republic TAM market from "diary" to peoplemeter based information.
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AGB Group's 6th Annual TAM Workshop - (30/6 - 3/7/ 01) (News > AGB Group)
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No other international gathering is so uniquely focused on Television Audience Measurement. Some 120 dedicated TAM professionals, mostly Managing Directors, Client Services and Production specialists, from 20 different countries – with notable participation from Australian, German, Hungarian, Mexican and Slovenian TV Station representatives, who came together to gain valuable insight and to exchange experiences and knowledge.
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AGB Polska’s Managing Director nominated as Chairman of ORBOR (News > Poland)
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Elżbieta Gorajewska, the Managing Director of AGB Polska, has been nominated as the new chairman of OFBOR. OFBOR is an association of 19 Polish research companies who aim to promote professional Market Research standards; provide support to research and development in the field of research techniques, research methodology and related disciplines; and to offer impartial & independent arbitration services to the Market Research industry
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An Update on AGB Strategic Research - Serbia (News > Serbia)
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Since the 1st August 2002, AGB Strategic Research has been providing comprehensive TAM data for 43% of the Serbian population (without Kosovo). By the end of 2002, the panel will have been increased from the original 350 households to a full national coverage of 800 households. Considerable progress has been made in increasing the number of panel households and AGB Strategic Research has sucessfully been able to secure a number of long term contracts with the major players within the Serb
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Automatic Spot Recognition – Improved spot database efficiency & quality. (News > AGB Group)
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TV Events Manager, Francesco Rossi, commented that this system, based on a video pattern recognition algorithm, allowing the system to automatically classify old/repeat spots ‘ has no doubt improved the efficiency, production time and quality of the database archive, which is then available to the user first thing the following morning, after broadcasting’.
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Peoplemeter TAM Systems Measure Opportunity To See (News > AGB Group)
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With more than ₤3 billion spent on television advertising in the United Kingdom, Mark Ritson, an assistant professor of marketing at the London Business School, decided to tackle the question of just how relevant television audience measurement systems, that form the basis for the global advertising industry, were in measuring that attention of viewers to ad campaigns.
This article together with its findings and conclusions, which was published in the first week of February, in th
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Political GRP Monitoring (News > Hungary)
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In the spring of 2002 parliamentary elections will be held in Hungary. For this occasion AGB Hungary is introducing its new service, the so-called ‘Political GRP’, based on the interest shown by those involved.
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Public Investigations into Italian Audience Measurement Systems Completed. (News > Italy)
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The Italian Communications Authority has conducted research into the main media communications audience measurement systems, namely Auditel, Audipress and Audiradio, over the last 4 months. The final results are now being discussed with industry experts. Although the final results are not yet public, the General Manager of the National Advertisers Association, UPA, Felice Lioy, has recently stated that they “were completely satisfied with the Television Audience Measurement System, currently being provi
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Access channels (Glossary > A)
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US term for dedicated 'public service' channels set aside by cable companies for non-discriminatory access to the network by the public, government agencies or educational institutions.
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Commercial airtime quota (Glossary > C)
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Airtime minutage allowance that is available for advertising according to international and national rules that vary greatly across different countries. The rules may also vary for different types of TV stations within the same country. For example, public service stations that receive mixed public and advertising funding may be subject to stricter quotas than other channels. Likewise, licensed terrestrial commercial analogue services are often subject to more stringent quotas than other cable and satellite
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EBU (Europe) (Glossary > E)
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European Broadcasting Union: International professional and trade association of national television and public radio service broadcasters in 52 countries in Europe, North Africa and the Middle East and 45 associate members in 28 countries from other regions.
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FTA (Free-to-air) (Glossary > F)
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Broadcast television channels that are free at the point of consumption. This category includes publicly funded channels (e.g. financed by the licence fee) and channels that are financed by advertising only or by a mixture of public funding and advertising revenues. It excludes any form of subscription or pay-per-view TV.
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GEAR (Europe) (Glossary > G)
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Group of European Audience Researchers; Association of audience research professionals within public service broadcasting organisations belonging to the EBU.
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Internet Television (Glossary > I)
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Television programming that is publicly available over the Internet.
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IPTV (Internet protocol television) (Glossary > I)
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This is a system where a digital TV service is delivered using Internet protocol over a network infrastructure, which may include delivery by a broadband connection. A general definition of IPTV is television content that, instead of being delivered through traditional broadcast and cable formats, is received by the viewer through the technologies used for computer networks. For residential users, IPTV is often provided in conjunction with VOD and may be bundled with Internet services such as Web access and
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Network (Glossary > N)
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A broadcast service, usually covering a large geographic area, composed of a number of TV stations that broadcast a mixture of central "network" and regional/local programming and/or advertising. Many different types of networks exist in terms of ownership ties, programming and commercial agreements, management structures and market coverage. Affiliate networks are commonly found in geographically large countries like Australia, Brazil, Mexico, Russia and the USA. In Europe, where national land areas are mu
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Out of home viewing (Glossary > O)
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All viewing that takes place outside the home (e.g. viewing at a friend's house or at a public venue, such as in pubs, clubs, hotels or work places). Out of home viewing may be particularly important for some broadcasters, e.g. niche satellite channels.
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Pay-TV (Glossary > P)
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(1) General term for all subscription TV and on-demand TV services. (2) Pay-TV is often used to refer more specifically to premium pay-TV channels such as Canal+, HBO, Premiere or Telepiu. In many countries (e.g. Benelux, German-speaking or Nordic countries, Canada, USA, etc.) where basic cable services are treated as a semi-public or near semi-public utility the term "pay" is usually reserved for mini-pay and premium pay TV services.
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PSTN (Public switched telephone network) (Glossary > P)
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World network of public telephone networks using circuit-switched telephone technology, as opposed to the IP-based packet-switched technologies used over the Internet. Formerly restricted to fixed line analogue signals, PSTNs are now almost entirely digital and include mobile as well as fixed line telephones.
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Public service broadcaster (Glossary > P)
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Non-profit organisation responsible for one or more broadcast TV/radio channels/networks, which is publicly or state owned and obliged to fulfil various public service duties as laid down by the government or by other national public broadcast authority. Many public service broadcasters are part or wholly funded by licence fees or other public subsidy, but many also carry advertising and a few offer subscription-based services (e.g. NHK satellite subscription channels in Japan).
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Public service remit (Glossary > P)
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Public service obligations which a TV broadcaster must satisfy as a condition of its public service charter or its broadcast licence.
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VPN (Virtual private network) (Glossary > V)
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A private communications network often used within a company, or by several companies or organisations, to communicate confidentially over a publicly accessible network.
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Weekly channel patronage (Glossary > W)
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Measure of channels’ weekly reach, as recommended by the GGTAM guidelines, that employs a raised 5 consecutive minute threshold (basis of most reach estimates is a one minute interval), as the minimum duration of genuine viewing to a channel. Term is mainly intended for public broadcasting use.
/aboutus/whatistam.asp (Content)
Abstract:
What is TAM?. Television, in nearly every country around the world, has become the dominant medium for information, commercial communication and entertainment. This has lead to the ever-increasing desire by broadcasters, advertisers and advertising agencies, to have accurate, consistent and detailed information about TV audiences.TAM (Television Audience Measurement) is the specialised branch of media research, dedicated to the quantifying (size) and the qualifying (characteris
/whereweare/licensed/armenia.htm (Content)
Abstract:
Armenia. Introduction. AGB Armenia started delivering peoplemeter data in January 2006 with 120 households in Yerevan. Since October 1, 2006 the panel was increased up to 240 households nationwide, with 120 households in Yerevan and 120 in 6 major cities with population 45.000+ and 11 cities with population 5 000+ .TAM Overview. Population of Armenia:. 3.222.953. Panel Size:. 240 households. First data production:. January 1, 2006. The Panel. Peoplemeters installed:. 290. Universe:.
/aboutus/history_agb.asp (Content)
Abstract:
AGB Group History in TAM. Buochs, Switzerland, December 2004: This section reflects the history and experience of the AGB Group, from its origin until the date that the joint venture, AGB Nielsen Media Research, was formed.After installing the very first national peoplemeter system in the world (Italy, 1981) the Group has specialised in the installation and management of peoplemeter systems globally, and has become the first fully integrated, multinational TAM system supplier.1976 - 1987.
/aboutus/history_nmri.asp (Content)
Abstract:
Nielsen Media Research International Background and Experience in TAM. New York, US, December 2005: This section reflects the history and experience of the Nielsen Media Research International from its origin until the date that the joint venture, AGB Nielsen Media Research, was formed.Nielsen Media Research is active in 38 countries, offering television and radio audience measurement, print readership and customised media research services. Nielsen Media Research also provides comp