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Abstract:
In 1976, LCM Graman, an ad-hoc research and consulting company established in Rome in 1964, launched a TAM service based on the peoplemeter system by recruiting 500 households as the pioneer nationwide panel. This meter, designed and manufactured in Italy, tape-recorded all information which were then merged with the individual audience data collected through a diary survey conducted on a sample of 1,500 individuals.
This new Television Audience Measurement was the first experience in this fiel
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Commercial: it is the classical advertising generally called SPOT announcement grouped and broadcast in BREAK, placed inside or outside the events.
In some events (mainly sports events, i.e. football matches, ski competitions and Formula 1 races, etc.) "spotflashes" lasting 5/7" called "Ad-Hoc" are broadcast and are included in the classical Commercials.
Autopubblicità is considered as a classical advertising but the advertiser belongs to the same publishing group of the station or n
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TV Stations:
Venevision, Televen,
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Nielsen Audience Measurement (Macedonia)
Rampo Levkata 12
1000 Skopje, Republic of Macedonia
Phone/Fax: +389 2 3062 810
General E-Mail: marketing@agbnielsen.com.mk
Director of the branch office: Predrag Lozovic ---
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IBOPE AGB México S.A. de C.V.
Bruno Traven No. 60 · Col. General Anaya
Delegación Benito Juárez C.P. 03340 · México, D.F
Phone: +52-555-6290620; +52-555-99999999
E-mail: contactanos@ibopeagb.com.mx
Chief Corporate Public Affairs Officer -
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Contact (Where we are > Dominican Republic)
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AGB-CDI Dominicana
Ave. John F. Kennedy, casi Esq. Núñez de Cáceres
Edf. Companía Electromecánica, 4to. Piso, Urb. Galá
Santo Domingo - Dominican Republic
Phone (+1) +809 620-9999 · Fax (+1) +809 947-2727
E-mail: info@agbcdi.com
Managing Director -
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Contact (Where we are > Puerto Rico)
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Nielsen Audience Measurement (Puerto Rico)Ave. John F. Kennedy, casi Esq. Núñez de Cáceres Edf. Companía Electromecánica, 4to. Piso, Urb. GaláSanto Domingo - Dominican RepublicPhone (+1) +809 620-9999 · Fax (+1) +809 947-2727 E-mail: info@agbcdi.com
Managing Director - David Flores Marketing Manager - Rosalia Disla
Abstract:
Nielsen Audience Measurement (AGB Cyprus) began operating in September 1997 and produced its first official television audience measurement (TAM) data on 1 January 1998.
Nielsen Audience Measurement (Cyprus)’s panel covers urban as well as rural areas in the districts of Nicosia, Limassol, Larnaca, Paphos and Famagusta, and currently stands at about 450 households (981 people meters installed, 1349 persons ages 4+) with a universe of 769,450 people.
Nielsen
Abstract:
Nielsen Audience Measurement (AGB Puls
d.o.o.) specialises in measuring Croatian TV audiences using the TAM peoplemeter
system. The company was founded in 2002 as a joint venture between the AGB
Group and Puls, a local market research company. Our measurement system is
accepted as market currency and is used daily by all relevant media people.
Our Mission
A television audience measurement (TAM)
system is reliable because of the provider’s solid experien
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Companies
Giochi Preziosi
http://www.giochipreziosi.it
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Habits and TV trends books publication
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Telesales
Sales of products or services directly to television viewers and broadcast even as a real event. A telephone number or an address is shown superimposed on the video to let the public profit from the offer.
Telepromotions
They are generally placed inside an event and hosted by the announcers themselves, they advertise products distributed in the market through the standard outlets (shops, department stores, etc.).The products are not offered for direct sale.
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Population:
64 million
Panel Size:
Total 1430 homes, on Mixed Environment 1200 homes, Pay TV 430 homes. (we
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Population:
4.437.460
Panel Size:
760 households
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Population:
9.356.819 (2007 est.)
Panel Size:
304 households
First data production:
October 2001
The Panel
Peoplemeters installed:
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Population:
11.260.402
Panel Size:
1.300 households
First data produc
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Population:
106.668.469
Panel Size:
3.020 households
First data produ
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Population:
2.054.847
Panel Size:
450 households
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Population:
27.934.783
Panel Size:
880 Households Open TV and Tv for cable
Abstract:
Population
2,022,547
Panel Size
Abstract:
Population:
9.356.819 (2007 est.)
Panel Size:
304 households
First data production:
October 2001
The Panel
Peoplemeters installed:
Abstract:
Population:
803.200
Panel Size:
450 households
First data product
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Abstract:
One or more event scheduling like a certain one actually under analysis did exist in the past?
What audience could get a certain programme considering the past case-history?
What type of programme mostly packs in the audience if compared with the counterscheduling?
These are only some of questions TeleMatch can answer, being the new software developed by AGB Nielsen
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Moscow, September 16th, 2004 – AGB Television unanimously awarded the Russian TAM contract, after successfully participating in the 2 previous rounds of the tender process. On the 16th of September all of the Media Komitet members that were present at the meeting, voted unanimously in favour of awarded the TV ratings contract to AGB T
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The Philippines has launched Mega Manila LiveRatings in a partnership with local broadcaster, GMA 7.
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Milan (Italy), March 1st, 2005 - VNU, a leading global information and media company, announced today that its subsidiary Nielsen Media Research International and the AGB Group have successfully closed their joint venture deal. The agreement to form a new joint venture was previously announced on August 5, 2004.
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Nielsen has officially launched its local peoplemeter TAM service in Puerto Rico with the first Nielsen ratings delivered on April 1.
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Warsaw and New York, 14 January, 2011 – Telewizja Polska (TVP), Poland’s public broadcasting corporation, has
entered into a 4-year contract with The Nielsen Company (Nielsen), a leading
global provider of information and analytics around what consumers watch and
buy. Nielsen will supply TVP with its
Television Audience Measurement (TAM) services beginning in January 2011.
Said Elzbieta Gorajewska, Managing Director of Nielsen’s Po
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The AGB Group will participate in the Australian regional tender, not using Swiss Telecontrol AG wristwatch technology as incorrectly stated in the above mentioned publication. The proposal is based solely on the AGB Group proprietary TVM4 meter, which is at the people meter technology forefront, in that it is able to measure any type of broadcasting, including satellite, cable and terrestrial, analogue and digital, and time shift viewing.
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AdPlan, the software suite for interactive TV campaign planning, optimizing and buying; assisting the User in the selection of the best air spaces available or in forecasting the ratings of future TV offer, has been positively introduced into the Italian Market.
Sipra, the Sales House of the Italian Public Broadcaster, RAI, has signed a contract starting in 2003, for both the Planning and Forecasting modules.
A major selling point has definitely been the Forecasting module, a to
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In a country situated at the crossroads of civilizations, religions and trade, where Europe meets Asia, AGB Anadolu has been serving for 11 years in a young, dynamic and challenging business environment.
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Earlier this year, a joint venture between AGB Panamericana (51%) and Compañia Dominicana de Investigaciones (CDI) was formed, to transition the Dominican Republic TAM market from "diary" to peoplemeter based information.
Abstract:
No other international gathering is so uniquely focused on Television Audience Measurement. Some 120 dedicated TAM professionals, mostly Managing Directors, Client Services and Production specialists, from 20 different countries – with notable participation from Australian, German, Hungarian, Mexican and Slovenian TV Station representatives, who came together to gain valuable insight and to exchange experiences and knowledge.
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Elżbieta Gorajewska, the Managing Director of AGB Polska, has been nominated as the new chairman of OFBOR. OFBOR is an association of 19 Polish research companies who aim to promote professional Market Research standards; provide support to research and development in the field of research techniques, research methodology and related disciplines; and to offer impartial & independent arbitration services to the Market Research industry
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Since the 1st August 2002, AGB Strategic Research has been providing comprehensive TAM data for 43% of the Serbian population (without Kosovo). By the end of 2002, the panel will have been increased from the original 350 households to a full national coverage of 800 households. Considerable progress has been made in increasing the number of panel households and AGB Strategic Research has sucessfully been able to secure a number of long term contracts with the major players within the Serb
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TV Events Manager, Francesco Rossi, commented that this system, based on a video pattern recognition algorithm, allowing the system to automatically classify old/repeat spots ‘ has no doubt improved the efficiency, production time and quality of the database archive, which is then available to the user first thing the following morning, after broadcasting’.
Abstract:
With more than ₤3 billion spent on television advertising in the United Kingdom, Mark Ritson, an assistant professor of marketing at the London Business School, decided to tackle the question of just how relevant television audience measurement systems, that form the basis for the global advertising industry, were in measuring that attention of viewers to ad campaigns.
This article together with its findings and conclusions, which was published in the first week of February, in th
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In the spring of 2002 parliamentary elections will be held in Hungary. For this occasion AGB Hungary is introducing its new service, the so-called ‘Political GRP’, based on the interest shown by those involved.
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The Italian Communications Authority has conducted research into the main media communications audience measurement systems, namely Auditel, Audipress and Audiradio, over the last 4 months. The final results are now being discussed with industry experts. Although the final results are not yet public, the General Manager of the National Advertisers Association, UPA, Felice Lioy, has recently stated that they “were completely satisfied with the Television Audience Measurement System, currently being provi
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US term for dedicated 'public service' channels set aside by cable companies for non-discriminatory access to the network by the public, government agencies or educational institutions.
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Airtime minutage allowance that is available for advertising according to international and national rules that vary greatly across different countries. The rules may also vary for different types of TV stations within the same country. For example, public service stations that receive mixed public and advertising funding may be subject to stricter quotas than other channels. Likewise, licensed terrestrial commercial analogue services are often subject to more stringent quotas than other cable and satellite
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European Broadcasting Union: International professional and trade association of national television and public radio service broadcasters in 52 countries in Europe, North Africa and the Middle East and 45 associate members in 28 countries from other regions.
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Broadcast television channels that are free at the point of consumption. This category includes publicly funded channels (e.g. financed by the licence fee) and channels that are financed by advertising only or by a mixture of public funding and advertising revenues. It excludes any form of subscription or pay-per-view TV.
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Group of European Audience Researchers; Association of audience research professionals within public service broadcasting organisations belonging to the EBU.
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Television programming that is publicly available over the Internet.
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This is a system where a digital TV service is delivered using Internet protocol over a network infrastructure, which may include delivery by a broadband connection. A general definition of IPTV is television content that, instead of being delivered through traditional broadcast and cable formats, is received by the viewer through the technologies used for computer networks. For residential users, IPTV is often provided in conjunction with VOD and may be bundled with Internet services such as Web access and
Abstract:
A broadcast service, usually covering a large geographic area, composed of a number of TV stations that broadcast a mixture of central "network" and regional/local programming and/or advertising. Many different types of networks exist in terms of ownership ties, programming and commercial agreements, management structures and market coverage. Affiliate networks are commonly found in geographically large countries like Australia, Brazil, Mexico, Russia and the USA. In Europe, where national land areas are mu
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All viewing that takes place outside the home (e.g. viewing at a friend's house or at a public venue, such as in pubs, clubs, hotels or work places). Out of home viewing may be particularly important for some broadcasters, e.g. niche satellite channels.
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(1) General term for all subscription TV and on-demand TV services. (2) Pay-TV is often used to refer more specifically to premium pay-TV channels such as Canal+, HBO, Premiere or Telepiu. In many countries (e.g. Benelux, German-speaking or Nordic countries, Canada, USA, etc.) where basic cable services are treated as a semi-public or near semi-public utility the term "pay" is usually reserved for mini-pay and premium pay TV services.
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World network of public telephone networks using circuit-switched telephone technology, as opposed to the IP-based packet-switched technologies used over the Internet. Formerly restricted to fixed line analogue signals, PSTNs are now almost entirely digital and include mobile as well as fixed line telephones.
Abstract:
Non-profit organisation responsible for one or more broadcast TV/radio channels/networks, which is publicly or state owned and obliged to fulfil various public service duties as laid down by the government or by other national public broadcast authority. Many public service broadcasters are part or wholly funded by licence fees or other public subsidy, but many also carry advertising and a few offer subscription-based services (e.g. NHK satellite subscription channels in Japan).
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Public service obligations which a TV broadcaster must satisfy as a condition of its public service charter or its broadcast licence.
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A private communications network often used within a company, or by several companies or organisations, to communicate confidentially over a publicly accessible network.
Abstract:
Measure of channels’ weekly reach, as recommended by the GGTAM guidelines, that employs a raised 5 consecutive minute threshold (basis of most reach estimates is a one minute interval), as the minimum duration of genuine viewing to a channel. Term is mainly intended for public broadcasting use.
