Georgia
Introduction
TV MR GE started delivering peoplemeter data in January 2005 with 150 households in Tbilisi. By July 1, 2005 it has increased the panel up to 300 households nationwide, with 180 households in Tbilisi and 120 in six major cities with population 45.000+. First International Audit was conducted by Dr. Ugur Cagli in August 2005, which concluded that: “…the Georgian TAM, conducted by AGB Georgia with the collaboration of other local research partners and bodies is fully satisfactory by the internationally accepted standards of research and therefore valid”.
TAM Overview
Population of Georgia: |
4.585.700 |
Panel Size: |
300 households |
First data production: |
January 1, 2005 |
The Panel |
|
Peoplemeters installed: |
360 |
Universe: |
1.583.250 (individuals aged 4+ representing urban population) |
Data monitored: |
Terrestrial, cable and VCR viewing |
Data retrieval via: |
Telephone lines |
TV Stations measured: |
Imedi, Kavkasia, Maestro, Mze, Public Broadcasting, Rustavi 2, 1 Stereo, TV Music Box |
Products and Services |
|
Databases: |
Programs & Breaks, Spots |
Software Packages: |
Arianna |
Services: |
Consultancy, special reports and trainings |
Data delivery: |
Internet |
Clients |
|
Advertising Agencies and Media Buyers: |
AC Group, AD Corporation, Creator, Delta Media, Imedi Contact, Imperial, MPG Georgia, Media Art, MSG, Publicis Zenitoptimedia, Sarke Consulting, Sky Marketing Georgia, Starcom Mediawest Group, TBC-TV, TV International, Universal McCann Georgia, Vellagio, Video International Georgia, WINDFOR’S Advertising. |
Contact
TV MR GE
16, Vazha-Pshavela Ave, IX Floor
0160, Tbilisi, Georgia
Phone: +995-32-38-08-62 Fax: +995-32-38-08-20
E-mail: agb@agbnielsen.ge Internet: www.agb.ge
Managing Director : Nino Gogoladze
Marketing Manager: Ina Pirtskhalaishvili
Client Service Manager : Tamara Buiglishvili